Made in India. Ready for the world.

India’s largest lab grown diamond jewellery brand.

100+ STORES
45+ CITIES
8,000+ DESIGNS

Foundedin2019,LimelightLabGrownDiamondswasbuiltonasimplebelief:thefutureofdiamondsshouldbeasbrilliantasthediamondsthemselves.

Today, Limelight is at the forefront of India’s laboratory grown diamond revolution bringing together cutting-edge technology, exceptional design, world-class manufacturing and a rapidly growing retail presence to make lab grown diamond jewellery relevant to a new generation.

Our diamonds are grown in India using advanced CVD technology and crafted into jewellery designed for the way people live, celebrate and express themselves today.

From rocks to retail. We know our diamonds inside out.

Our integrated ecosystem gives us visibility and control across the journey from growing the diamond to crafting the jewellery to bringing it to you.

Diamond Production

WHERE BRILLIANCE BEGINS.

Backed by Bhathwari Group, one of the world’s leading producers of lab grown CVD diamonds, Limelight has access to advanced diamond-growing technology at source enabling consistency, quality and scale.

Jewellery Manufacturing

WHERE TECHNOLOGY MEETS CRAFTSMANSHIP.

Backed by Emerald Jewel Industry, one of Asia’s largest jewellery manufacturers, our diamonds are transformed into finely crafted jewellery through world-class manufacturing capabilities and generations of jewellery-making expertise.

Retail

WHERE IT ALL COMES TO LIFE.

With 100+ stores across 45+ cities, Limelight has built one of India’s widest exclusive retail networks for lab grown diamond jewellery bringing discovery, expertise and lifetime service closer to consumers.

One journey. One ecosystem. One standard of quality.

FIND A LIMELIGHT STORE
OUR LEADERSHIP

The people building the new diamond era.

A leadership team bringing together expertise across diamonds, jewellery manufacturing, retail, finance, technology, brand building and business growth.

Pooja Sheth
Pooja Sheth Madhavan Founder & Managing Director

Building the Vision
From investment banking to jewellery, Pooja Sheth Madhavan took an unconventional path to founding Limelight in 2019. A London School of Economics graduate, with further studies at Imperial College and Harvard Business School, she left the world of Barclays Capital in London to pursue a larger ambition, to reimagine what modern diamond jewellery could be for a new generation. Under her leadership, Limelight has grown from an idea into a brand at the forefront of India’s lab grown diamond jewellery category, bringing together innovation, design and a new perspective on luxury. “India has always been at the heart of the global diamond story. With Limelight, our ambition is to write its next chapter - grown in India, crafted in India, and made for the world.

Kalpan Dalal

Building Financial Strength
A Chartered Accountant with over seven years of experience in diamond jewellery manufacturing, Kalpan brings a distinctive understanding of both the economics of the business and the intricacies of the product. At Limelight, he leads Finance and Production, bringing financial discipline, operational precision and a sharp focus on quality and scale as the business continues to grow.

Kalpan Dalal Co-Founder & Director – Finance

Building Financial Strength
A Chartered Accountant with over seven years of experience in diamond jewellery manufacturing, Kalpan brings a distinctive understanding of both the economics of the business and the intricacies of the product. At Limelight, he leads Finance and Production, bringing financial discipline, operational precision and a sharp focus on quality and scale as the business continues to grow.

Nirav Bhatt

Building the Product
With retail running through his family for three generations, Nirav grew up with an instinctive understanding of the business. A Chartered Accountant by qualification, he combines this retail heritage with strong financial and commercial acumen. At Limelight, he leads Merchandising, Inventory and Store Operations, ensuring the right product reaches the right market while creating a seamless experience across the business and for the customer.

Nirav Bhatt Co-Founder & Director – Merchandising

Building the Product
With retail running through his family for three generations, Nirav grew up with an instinctive understanding of the business. A Chartered Accountant by qualification, he combines this retail heritage with strong financial and commercial acumen. At Limelight, he leads Merchandising, Inventory and Store Operations, ensuring the right product reaches the right market while creating a seamless experience across the business and for the customer.

Karamjyot Chawla

Building the Network
A third-generation jeweller, Karamjyot grew up surrounded by the business of jewellery before broadening his perspective at the University of Toronto. Today, he brings together generations of industry understanding with a contemporary, global outlook. At Limelight, he leads Retail Expansion, identifying new markets and shaping the physical spaces through which more customers experience the brand.

Karamjyot Chawla Director — Retail Expansion

Building the Network
A third-generation jeweller, Karamjyot grew up surrounded by the business of jewellery before broadening his perspective at the University of Toronto. Today, he brings together generations of industry understanding with a contemporary, global outlook. At Limelight, he leads Retail Expansion, identifying new markets and shaping the physical spaces through which more customers experience the brand.

Rupali Shrivastava

Building the Brand
With global marketing experience spanning multinational brands and the fashion, luxury and jewellery categories, Rupali brings a distinctive combination of brand-building expertise, digital leadership and deep consumer understanding. Her career has been shaped by building brands across diverse markets and consumer segments, with extensive experience in the jewellery industry giving her a nuanced understanding of both the category and the evolving luxury consumer. At Limelight, she leads the company’s Brand strategy with a focus on building cultural relevance, strengthening consumer desire and establishing Limelight as a defining brand in the lab grown diamond jewellery category.

Rupali Shrivastava Director – Marketing

Building the Brand
With global marketing experience spanning multinational brands and the fashion, luxury and jewellery categories, Rupali brings a distinctive combination of brand-building expertise, digital leadership and deep consumer understanding. Her career has been shaped by building brands across diverse markets and consumer segments, with extensive experience in the jewellery industry giving her a nuanced understanding of both the category and the evolving luxury consumer. At Limelight, she leads the company’s Brand strategy with a focus on building cultural relevance, strengthening consumer desire and establishing Limelight as a defining brand in the lab grown diamond jewellery category.

Shripad Sail

Building the Product
With over three decades of retail experience, Shripad has built his career across some of India’s leading names in fashion and jewellery. A commerce graduate with a postgraduate qualification in Retail Management from Welingkar, he brings deep experience across retail formats, customer segments and business models. At Limelight, he brings an owner’s mindset to Retail Sales building high-performing teams, strengthening store productivity and creating a consistent customer experience as the network scales.

Shripad Sail Director – Retail sales

Building the Product
With over three decades of retail experience, Shripad has built his career across some of India’s leading names in fashion and jewellery. A commerce graduate with a postgraduate qualification in Retail Management from Welingkar, he brings deep experience across retail formats, customer segments and business models. At Limelight, he brings an owner’s mindset to Retail Sales building high-performing teams, strengthening store productivity and creating a consistent customer experience as the network scales.

RECOGNITION

Creating a category. Making headlines along the way.

As Limelight has grown, our journey has been recognised by consumers, industry leaders, leading publications and some of India’s most celebrated personalities.

Awards

  • 2026 JewelX Conclave & Awards Best Lab Grown Diamond Jewellery Brand
  • 2025 Business Conclave & Awards Best Lab Grown Diamond Jewellery Brand
  • 2024 Times Now Excellence Awards Best Lab Grown Diamond Jewellery Brand
  • 2023 40 under 40 award GJEPC committee member, Lab Grown Diamond Panel
  • 2023 Economic Times Sustainable Organisations Award
  • 2023 Iconic awards, Jewel buzz Best CVD Diamond Jewellery of the year
  • 2022 Butterfly Mark, Positive Luxury Awarded for meeting highest standards of ESG
  • 2022 Youth Icon Award
  • 2022 CII Pooja Sheth
  • 2021 Art of Jewellery Excellence award Contribution to gems & jewellery industry
  • 2020 Economic Times Business Icons Leaders in Sustainable Technology
  • 2020 Women Entrepreneur India Top 10 women entrepreneurs in Art, Craft & Design