Our Background

Started in 2019, Limelight Lab Grown Diamonds Ltd. has been India’s largest sustainable jewellery brand offering lab-grown CVD diamond-studded jewellery. Headquartered in Mumbai, Limelight has been able to spread its wings in India with a network of over 65+ partners in cities like Hyderabad, Bangalore, Chennai, Kolkata, Delhi, Surat, Mumbai, etc. Backed by the world’s largest lab grown CVD diamond production unit – the Bhathwari Group, that boasts of rough diamond production of over 5 million carats each year, we come with the strength of a wide range of jewellery for our customers.

Adding to our recent achievements, Limelight is proud to be honoured amongst the ‘The Economic Times – Sustainable Organisations 2023’ for their excellence in sustainability practices. This has been attained for their continuous efforts and adoption of newer initiatives for a lesser impact on the environment.

With strong consumer validation and acceptance of lab grown diamonds in the Indian market, spreading its wings, Limelight is now available at Shoppers Stop, across various locations in Mumbai, Kolkata, Hyderabad and more locations for the coming months.

Lately, Limelight Diamonds was also announced as the first exclusive CVD diamond jewellery brand from India to achieve an ESG+ certification with a Butterfly Mark, a premium respected trust mark by Positive Luxury, a leading UK based accreditation body. This recognition has been attained for their dedication to highest standards of sustainability best practices across ESG+ i.e., Environment, Social, Governance and Innovation with a Butterfly Mark. 

Our efforts were also recognised by Commerce Minister Hon. Piyush Goyal ji at India’s largest jewellery trade show in Bangalore, where Limelight was shortlisted to understand the potential of lab grown diamond jewellery in India. Limelight has also been awarded the ET (Economic Times) Business Icon Award 2020 for Technology Leaders in Sustainable Diamond Creation, and strongly advocates sustainable and conscious living that can maintain the diamond legacy yet preserve the planet for a brighter future. As the leading sustainable brand in India, Limelight has been at the forefront for showcasing lab-grown CVD diamond-studded jewellery from India to the world.

Limelight has not only been successful in attracting the consumers and the trade but also most recently received great support from several of the Royal Families in India that have been inheritors of some of the most precious diamond jewellery in the past.




Hailing from a complete non-jewellery background, Pooja founded the brand with a strong passion and desire to establish Limelight as the largest sustainable luxury brand from India to the world. Previously an investment banker, Pooja gained her knowledge from leading global education schools such as London School of Economics and Harvard Business School. Having previously worked for Barclays Capital in London, her sound understanding of management coupled with a global perspective sets her apart as the new-age leader, which has resulted in establishing the brand to be the new wave of brilliance in India. Recognized for her efforts in the gems and jewellery sector, Pooja has won several accolades including the 40 under 40 Award by the GJEPC, Young Achiever’s award 2022, Economic Times Business Icons Award 2020, Top 10 Women Entrepreneurs  2020 and many others.

Kalpan Dalal


Kalpan holds a strong background in Accounting & Finance and is a qualified Chartered Accountant. A key member of the founding team, Kalpan fully leads the jewellery production at Limelight along with management of finances and accounts. Prior to this, Kalpan co-founded DB Jewels, a Mumbai based jewellery manufacturer and wholeseller. Having a very focused and meticulous approach, Kalpan had a very strong inclination and interest in jewellery production & manufacturing which led him to enter the gems and jewellery industry after his Accounting practice. He gathered a wide range of knowledge and picked up on production skillsets & practical expertise to later spearhead production at his own entrepreneurial venture at DB Jewels. Strong accounting background coupled with his sound production knowledge has served him to be an invaluable contributor to Limelight’s growth.



Nirav, a 3rd generation jewellery enthusiast, is a qualified Chartered Accountant with family background in gold & diamond jewellery retailing of over 35 years. As part of the founding team, Nirav heads the Sales and Operations verticals at Limelight. Previously, Nirav co-founded and handled sales at DB Jewels, a Mumbai based jewellery manufacturing and wholesale company. Prior to that, Nirav also worked as Senior Audit Manager at P.Parikh & Associates. With over 35 years of family background in the jewellery business, Nirav holds a deep understanding of the jewellery business and his passion for sales has held him in good stead to lead the sales front at Limelight.



Dr. Prasad Kapre, with 24 years of experience in the industry, has played a huge role in shaping up the Indian Diamond Jewellery Industry. As the first employee & later the Business Director of De Beers India, he led the team that was instrumental in taking the Indian diamond jewellery market from $400m to $8bn in 14 years.

Dr. Prasad’s wealth of knowledge, experience & guidance will truly serve as a great asset to the Company.



Mr. Karam Chawla, a 3rd generation jewellery enthusiast, is a BBA graduate in Entrepreneurship and Marketing from University of Toronto, Canada. He also holds a diploma degree from the prestigious institutes like IGI and GIA for his completion in diamond programmes. His family has been in the natural diamond business for over 30 years and his passion for diamonds made him follow the same path. His enthusiasm and creative inputs bring numerous valuable insights to the table.